Goodwork
Work Responsibilities:
Motion Design
Art Direction
GoodWork is a software platform for marketing teams that helps turn research and campaign planning into execution. I led art direction for the website, defined the visual language, and created motion pieces that translated product features into clear, engaging moments across the experience.
The product covers several complex workflows, so the visual system needed to make technical ideas easy to understand at a glance. I developed a graphic approach that balanced structure and personality, then built supporting animations to clarify how the platform works and improve the flow of the page. The final result gave the site a more distinctive presence while keeping the experience clear and usable.