Squaredash
Work Responsibilities:
Motion Design
SquareDash is a cash acceleration platform serving roofing and restoration contractors, combining billing support and claim funding services to help teams improve cash flow. For this project, I created web-optimized Lottie animations used across the site experience.
The project required a visual approach that could support a service-heavy product while keeping the experience clear and conversion-focused for operational and finance audiences. I worked with the team on the overall visual direction and developed lightweight animation assets for web use, using motion to add clarity and momentum throughout key sections of the site. My contribution focused on creating polished, performance-conscious motion that supported the brand presentation and improved the overall feel of the experience.